Episode 399 – The Unstoppable Truth About Book Marketing and Media with Mickey Mickelson
What happens when curiosity, resilience, and storytelling collide over a lifetime of building What does it really take to build an Unstoppable career in publishing without shortcuts or hype? In this episode, I sit down with publicist Mickey Mickelson to talk about the real work behind book promotion, author branding, and long-term visibility. Mickey shares his journey from banking into publishing, how Creative Edge grew from one client to over one hundred, and why most authors misunderstand marketing, social media, and publicity. We explore why relationships matter more than bestseller lists, how authors limit themselves by staying inside their genre, and why professionalism is non-negotiable in media. This conversation is a practical look at what it takes to build trust, credibility, and an Unstoppable presence in today’s publishing world.
Highlights:
00:09 – Hear why relationships, not hype, sit at the core of an Unstoppable publishing career.03:56 – Learn how real-world work experience shaped a practical approach to marketing and publicity.05:33 – Discover how Creative Edge was built around connection, vision, and long-term thinking.10:29 – Understand what publicists actually look for before agreeing to represent an author.12:16 – See why traditional publishing myths still hold authors back today.16:37 – Learn why social media presence directly impacts the success of media opportunities.21:09 – Understand how authors limit themselves by focusing only on genre.27:08 – Hear why professionalism and follow-through matter more than talent alone.39:28 – Learn why books do not stop being marketable after six months.54:09 – Discover what authors can do right now to build stronger branding and visibility.
About the Guest:
Mickey Mikkelson is the founder of Creative Edge Publicity.
Mickey graduated from the Northern Alberta Institute of Technology with a Marketing Diploma in 1996.
In 2006, he began his work in the literary and bookseller industry as the Special Events Manager for Chapters/Indigo, Canada’s largest bookstore chain, in St. Albert, Alberta. In 2015, he formed Creative Edge Publicity, an aggressive publicity firm that specializes in advocating for both the traditional and independent artist.
Since founding Creative Edge, Mickey has signed some of the top talents in the literary industry, including multiple award-winning authors, New York Times and USA Today bestselling authors, and successful indie authors, many of whom have become international bestselling authors while working within the Creative Edge brand.
Creative Edge was also listed at the Publicist Of The Year for 2024 by USA Global TV and works in tandem representing a number of authors with the award-winning social media and book marketing firm, Abundantly Social located in Houston TX.
Ways to connect with Mickey**:**
Website: Creative Edge Publicity – Home
Facebook: (19) Facebook
Instagram: Instagram
LinkedIn: Creative Edge | LinkedIn
About the Host:
Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.
Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards.
https://www.facebook.com/michael.hingson.author.speaker/
https://www.youtube.com/user/mhingson
https://www.linkedin.com/in/michaelhingson/
accessiBe Links
https://www.youtube.com/c/accessiBe
https://www.linkedin.com/company/accessibe/mycompany/
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Transcription Notes:
Michael Hingson 00:00
Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I’m Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that’s a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we’re happy to meet you and to have you here with us.
Michael Hingson 01:20
Well, hi everyone. I am your host, Mike hingson, and you are now monitoring unstoppable mindset. Our podcast goes on twice a week, and today we get to have a wonderful guest who I’ve gotten to know over the past few years. His name is Mickey Mickelson. He is a publicist, and he’ll tell us more about that. He’s been a publicist now for, what, 1011, years, so it’s been a while and and he does all sorts of constructive things, and I’m sure we’ll get to talk about a lot of that as we go forward. Me being an author, he and I have worked together, and I’ve enjoyed that as much as anything. So anyway, Mickey, welcome to unstoppable mindset. We’re glad you’re here.
Mickey Mickelson 02:06
Thank you so much, Michael, it’s a pleasure to be here, and I just appreciate the opportunity.
Michael Hingson 02:12
And I should tell you that Mickey is up in Canada, and we’ve just been complaining, or he has more than I because he said, in a couple of months, we’re recording this in August. In a couple of months, he says it’s going to be very cold up there, and right now down here, it’s going to get up to 108 degrees Fahrenheit today. So wow, lovely weather, no matter what they say. So there’s always something about the weather to talk about, I guess. Well, why don’t we start as is always fun to do, why don’t you tell us kind of about the early Mickey growing up and all that
Mickey Mickelson 02:46
early Mickey growing up? Sure, only child broken home. Traveled a lot to different cities from grade one to grade seven. I was probably in four different cities overall. Had an insane love for comic books. Had a wonderful love for pets, which is still stayed true today. Always had a dog or a cat in the house, and just one of those things, you know, going back and forth between mom and dad and figuring life out while enjoying fantasies of the comic book world to invest him.
Michael Hingson 03:22
So, yeah, so they were divorced, and you went between them, huh?
Mickey Mickelson 03:27
Pretty much, but that’s okay. They they both. They both love me and couldn’t make it work. But that’s, you know, it is what it is. Every challenge reaps a benefit in your lifetime. So, yeah,
03:40
how did you discover that?
Mickey Mickelson 03:43
Trial and error, to be honest, have I made a lot of mistakes overall, absolutely, but you learn from them, you grow from them, and then you just move on with your life. So everything that you do, it builds something else to what you can capture and be successful with.
Michael Hingson 04:00
So, yeah, so you, you kept going back and forth between them, went to school? Did you go to college?
Mickey Mickelson 04:09
I didn’t go to college. Initially, after high school. I didn’t complete high school as a kid, but I learned the hard way that after working for a year in restaurants and dishwashers and stuff that it’s not what I wanted to do, so I worked for a full year, finished my high school through continuing education, then I saved for college myself, didn’t get a loan for it, and completed about a marketing diploma from the northern Alberta’s Technology with no loans outstanding.
Michael Hingson 04:41
So, yeah, how did you? How did you pay for it? You obviously worked.
Mickey Mickelson 04:45
I worked for a full year to save for a while, lived with my mom and paid for all the schooling myself.
Michael Hingson 04:54
So you got a degree in marketing, diploma, not a degree, a diploma in marketing. Okay? Okay with technology school? Yeah, right, okay, well, that’s fine. Then what did you do with it?
Mickey Mickelson 05:07
Worked a little bit, and then got into the financial industry. I was a banker for about 12 years, account executive for a corporate company for about 12 years overall. And then I formed my company, which I’m doing now, as you know. So, yeah, what?
Michael Hingson 05:27
What made you go from, well, from originally doing marketing kinds of things into banking? What? Why the switch
Mickey Mickelson 05:39
I worked at Indigo, which is the largest bookstore chain in Canada, for about two years, setting up special events and stuff. And then, when I was in the corporate world on the road, six days a week, visiting credit union to Grady and talking with CEOs and lenders about banking systems and banking solutions, one of my co workers published a book, and so her name was Miranda, oh. And so I offered to help her get the word out about the book. We had so much fun. Michael, we did eight, eight stores within, I think, a 10 day basis in March of 2015 and she did all these signings, and I got some outreach for her from the media perspective, not knowing anything, but we had so much fun that I decided to start a little company, and that was in March of 2015 by August, I’d signed 36 clients, and so creative edge was born, and now we have over 100 so it’s crazy.
Michael Hingson 06:40
How did you come up with the name creative edge for the name of the company?
Mickey Mickelson 06:44
My nine year old autistic daughter picked it out, as well as our logo, which is two puzzle pieces connecting, basically stating you’re connecting everything from from authors and networking. And so that was what happened there, and it was very so that’s what stemmed from. One puzzle piece is blue, one puzzle piece is white, and it’s all connection together. Cool.
Michael Hingson 07:14
Well, how did you end up going into banking 12 years before that,
Mickey Mickelson 07:19
I was working for enterprise, rent a car in a assistant manager position. And in Lloydminster, where I live, and RBC, which was one of our accounts, their manager, asked me if I would consider trying the banking world. And that’s how that started. So that’s that’s how that all worked out.
Michael Hingson 07:40
What did you think of being in banking? And I asked that because a couple of days ago, we had someone on as a guest who was talking about the fact that he did a lot of of work in the banking world for a while, but he realized that that was kind of draining him. And is, as he said, he was successful at work, but not much of anything else, because he put so much effort into it that he missed the rest of life.
Mickey Mickelson 08:05
There’s a lot of stress to banking. You’re obviously in charge of people’s money. You’re obviously in charge of people making financial decisions. And then there’s the whole targeted aspect about sales focus. So there’s a lot of stress to it. Did I enjoy networking and meeting people and all that I definitely did? Would I go back to it? Probably not at this stage. It’s just too high stress for what you do, and I prefer to work with creatives rather than the whole numbers aspects. So that’s why I do what I do now.
Michael Hingson 08:38
Yes, kind of limiting from in the banking world to do a lot of creativity, because only a few people really do that, unless you do creative financing, which could get you in a lot of trouble later on. Absolutely.
Mickey Mickelson 08:54
I mean, could I go back to banking? I have enough experience, I could, but I don’t want to. I enjoy what I’m doing now.
Michael Hingson 09:00
So well, there’s a lot of a lot of truth to that, and there’s a lot of value in doing what you enjoy doing. It’s not nearly as much of a job if you really enjoy it, and you go to work every day and you don’t even necessarily even view it as work.
Mickey Mickelson 09:20
I It’s a good point. I get to work with over 100 of the most talented literary people. You being one of them in this industry, and I get to do it on a daily basis. I wouldn’t trade my life for anything right now is based on all the dynamics of what I do every single day. So, yeah,
Michael Hingson 09:49
well, and again, that that counts for a lot because you you’re much more committed to what you really like to do, which, which helps a lot. Yeah. So do you work out of an office or from home? Do you have a staff? How does all that work?
Mickey Mickelson 10:06
I work from home, actually, and it’s not set hours. There’s probably more hours in the day that I put through than ever. I don’t have a staff, although my my my daughter will be joining me starting next month to learn the ropes. So I’m excited about that
Michael Hingson 10:23
is that your autistic daughter, it is
Mickey Mickelson 10:25
all right. Well, that’s cool. Yeah, she’s gonna even learn the publicity Dane and do some press releases and reach out to some media with my direction and things like that. So, well, that’s kind of cool, I think. So hopefully everyone else feels the same way, we’ll find out.
Michael Hingson 10:41
Nice to have somebody who works with you, who you know 100% Yeah, so that that helps a lot. But I’m, I’m glad it’s I’m glad it works out. I’m glad she’s going to join you. That’ll be kind of fun.
Mickey Mickelson 10:55
Yeah, I think so. I mean, there I’ve had like affiliates in the past. I’ve tried to try to figure out what I do, and some of them couldn’t figure that out. I do have a business affiliate partner, as you know, in Houston, Texas, and we worked all together as well. But my daughter, coming aboard is hopefully going to be a game changer, and she’ll learn some valuable career stuff, and at the same time, get to work with her dad. What’s wrong with that? Nothing.
Michael Hingson 11:21
Yeah, that’s as good as it gets. And you can’t, can’t complain about that, no. So you started creative edge in 2015 and as you said, you’ve grown to have over 100 people. What? What do you look for when you’re signing creative people,
Mickey Mickelson 11:40
people who have a vision of what they want to do, people who don’t expect to be on the New York Times bestseller list the first week, people who are grounded, people who are not as concerned about reach as they are getting opportunities. And really people who know initially or have an idea of what they want to do with their books. This, this whole publicity client relationship, as as you well know, Michael, we work together for years. It’s it requires work, and it requires acquires relationships, not only from the media perspective, but with each other. And so anybody I sign has to be in tune with that. That’s all.
Michael Hingson 12:26
Have you found people that talked a good line but you decided either to not sign or who later you decided really didn’t fit the model of what you’re looking for?
Mickey Mickelson 12:38
That’s happened a number of times. Yeah, yeah, because you can’t, you can’t find out everything in an hour long interview about each other, to be honest. And sometimes it works. Most of the time it works and it’s a direct fit, sometimes it turns out to not be a fit. So you just shake hands and call it a day.
Michael Hingson 13:02
Well, and, and that’s fair, and there’s, there’s times that you got to do that. How do you think the whole publishing world has changed, say, over the past 20 years or so? Because clearly, there have been a lot of changes. And, and people keep saying there are a lot of changes. What kind of changes do you think you’ve experienced or encountered from publishers and so on in, let’s say, the last 2025, years.
Mickey Mickelson 13:27
I think there’s a mindset with the publishing world that, and this is going, from an indie author standpoint, is that everybody and their dogs want to be published by the traditional publishers, because then they don’t have to market their books, which is a complete fallacy. Actually, it’s actually the opposite, because even if you are with a big publisher, ie Penguin, for example, for one their in house publicists are very good at what they do, but they’re only going to work on the book for three months, and you still have to market it after the fact. So what do you do after that? If you have no experience marketing the book, how are you going to do that? And the other issue is, there’s so many writers now who have put out books like there’s millions of books being published a year, and the media are being bombarded by everybody asking for opportunities, asking for interviews, asking for reviews, all of that, and they have to make selective judgments as to what they’re going to carry and cover. So it’s really, really important, from a writer’s standpoint, that whatever you’re doing is of high quality, because it’s not, it’s going to show up eventually, and then you’re not going to gain coverage. That’s the difference that we have now compared to 20 years ago.
Michael Hingson 14:46
Do you think that publishers do less marketing overall now, though, than they used to, or do you think that’s really changed?
Mickey Mickelson 14:54
I don’t think it’s changed. I just think that people weren’t educated about it. I think that. The Big Four specifically, they do a lot of social media blitzes. They do coverage overall, but it’s limited in scope. They’re going to focus on a new release, because that’s what they have to do with so many projects they have. They’re not going to focus on the audiobook. They’re not going to focus on the trade paperback book. They’re not going to focus on the backlist bugs. They’re not going to do any of that because that’s not what their mantra is. Their focus is on the book at the time of release. That’s what their focus is. And some writers who were in the 1% of their highest level are going to get that attention, and the mid, mid card or the lower level writers publish with those firms aren’t going to get as much attention. It’s just dynamics, yeah.
Michael Hingson 15:46
Well, popular. There you are, right. I guess I’m kind of, in a sense, the exception to the rule, since in its first week out back in 2011 thunder dog did get on the New York Times bestseller list. Of course, it was published a month before the 10th anniversary of September 11, which counts for something. But still we do and always have done a lot of marketing of thunderdog, one of the things I’ve been very blessed with is we’ve gotten over, I think now, 1600 reviews on Amazon and so on for thunderdog from people who’ve read it. And reviews count for a lot, don’t they
Mickey Mickelson 16:35
absolutely but I mean, in your case, Michael, with your story, it’s definitely a moving story of like, you want to talk obstacles. You you had the biggest obstacle and you went through that. It’s incredible what you did. So it makes sense that the book would have the success that it had, right?
16:53
So, yeah, I think, I think though,
Michael Hingson 16:58
Thomas Nelson did some things early on. They certainly exposed it to Kirkus, which is the company that writes for publishers and libraries and so on, and does review books. And they they did other things, and Amazon recognized the value of it and bought a bunch of copies so that that helped make it more visible. But still, I do understand what you’re saying. And I, you know, I guess, what I do wonder, from a marketing standpoint, is, how effective do you think social media really is to marketing today? Because I know, when talking with Tyndale house about live like a guide dog, they say, basically, the marketing they do is all on social media. And it just seems to me, there is more to marketing than just social media.
Mickey Mickelson 17:48
You have to have a large presence on social media to make interviews effective. Yeah, it’s the same, same token. If you don’t have a strong social media presence, any interviews I book a client for is not going to have the effect that the client is looking for in terms of promotion, branding or sales, yeah, because no one sees it outside of friends and family, there has to be a combination of both those things in order for something, especially now in this day and age, yeah, in order for something to work, I mean, I met a writer two months ago who said, Mickey, I like you. I want to work with you, but I’m not going to do any social media. I’m like, Okay, well, we can still work together if you want, but don’t expect any traction then. Well, I’m just gonna reach out to the people I know and do that, but I’m not on Facebook. Michael, you should be, because Facebook is still the largest social media outlet out there. Yeah. And if you don’t have that presence, who’s gonna see your interviews
Michael Hingson 18:58
so well? And we created an author page on Facebook for me, and we even created in a thunder dog page. And we actually have a Roselle 911 guide dog Facebook page. So Roselle gets her share of hits. I’m sure
Mickey Mickelson 19:16
she does. I’m sure she does. Michael, it’s important to have social media presence, yeah, along with along with the interviews and everything else that you’re doing, you have to have both to be successful.
Michael Hingson 19:27
I haven’t done much on Instagram, nor Tiktok, because neither of those are really accessible. So me interacting with those is a real challenge.
Speaker 1 19:36
No, I understand that completely, and
Michael Hingson 19:39
they’re not really fixing it, and Facebook is actually doing some things that make it a little bit less accessible than it has been in the past, but it is still usable, and so it’s fun. So it’s it’s, it is important to have that social media presence. And the reality is, any author who want. To have their book be visible, has to be a good marketer. There’s just no way around it. And they can expect, and shouldn’t expect, you to do all the work. They have to do a lot of the work. You can advise you can help, but they still have to do it 100%
Mickey Mickelson 20:16
they have to help themselves. I can’t wave a magic wand. Darn. All this stuff and expect no work from the other side and to be effective. It just doesn’t work
Michael Hingson 20:27
that way. Hate it when that happens.
Mickey Mickelson 20:34
Well, yeah, what it is, I guess. But yeah,
Michael Hingson 20:37
it is. It’s okay. But in a in a really good working world, it’s a team effort, because there are a lot of things that you do, and there are a lot of things that you can do, as you just pointed out, to advise authors, but authors have to take that advice and and make it work.
Mickey Mickelson 20:56
That’s right 100%
Michael Hingson 20:59
and for me, I know it helps to have a dog around. No question. When we go do public speaking events and sell books, I always tie guide dog down to the front of the table where we’re selling books. And I tell people, if you buy books, you can pet the dog. Of course, anybody who wants to pet him is really welcome to but it is fun to tease them. And the other thing I do during speeches is I tell people that you got to come and buy books because Alamo has just told me that we’re running low on kibbles and you don’t want him to starve, do you? It’s a lot of fun. Of course it would be no story’s been great well and and he loves the attention. So you can’t do better than that.
Mickey Mickelson 21:49
That’s right, exactly, 100%
Michael Hingson 21:52
but it is, but it is true that that authors have to market and and need to learn to do that.
Mickey Mickelson 22:00
They do and they don’t. They shouldn’t second guess things, and they shouldn’t just focus on their genre and expect results. There’s so many things out beyond that that a person can do to have success. So yeah,
Michael Hingson 22:15
well, you say they have to go beyond their genre. What do you mean by that?
Mickey Mickelson 22:20
Well, a lot of writers will write a horror book or a thriller book, and they’ll they’ll say, Well, we have to pitch it to only those specific areas, and you don’t. You can have success pitching it on a general sense. You can have success finding outlets that will will focus on you and build your resume up, which is what we’re doing. We’re building a media resume. That’s what we’re doing. And so the ones that pigeon and hold themselves into it has to be science fiction or has to be horror. It has to be this in order to be successful. They’re actually limiting themselves in terms of opportunities and reach.
Michael Hingson 22:57
When thunder dog was published and it started going into bookstores like Barnes and Noble and so on, and even Thomas Nelson said that they’re going to put it in the animal section. And I’m not opposed to anything, but I said, Well, why? It’s really an inspirational book. It’s about my experiences and so on. In the World Trade Center, they said, Yeah, but there are a lot of people who love animals, and going in the animal section at least as part of what we do is really important. And they were right. And today, I see it more often than not in animal sections of bookstores, but I do, I do find it elsewhere, but it definitely is in the animal section. And I’m sure live like a guide dog is also,
Mickey Mickelson 23:42
well, there’s so many, and we’re talking about this right now. Michael, with you specifically, we’re booking you with all kinds of pet podcasts, because they want to hear your story. Yeah, so it’s another way to leverage your your branding.
Michael Hingson 23:54
The only thing that’s the only thing that’s disappointing about that is they want to talk to me. They don’t want to talk to Alamo.
Mickey Mickelson 24:02
Well, maybe we can bring it up,
Michael Hingson 24:05
see where that gets you.
24:08
Yeah, exactly, yeah.
Michael Hingson 24:11
Well, and, and it’s and it’s fair, it’s appropriate, because the reality is, that’s where it is. And we have in both books a lot of good lessons that people can take to heart about their own animals, their own dogs and cats, for that matter, but, but you know they can take to heart whether they do is another story. I’ve heard so many people say, Oh, my dog could never do what your dog does. My dog would never be that calm. And my response generally is, and how much do you set the rules? How much do you really interact with your dog to let the dog know what you want and want and what to expect? And there are ways to do that without slapping the dog and saying no and all that, but people don’t do that,
Mickey Mickelson 24:58
and how would they know they were never. That position. So how will they know what the dog can or can’t do?
Michael Hingson 25:03
Yeah, and how would the dogs know what you expect exactly? Nope, 100% so it works out. But you know, one of these days, if somebody wants to talk to Alamo, I’ll give them the opportunity. I’m not sure how far they’re yet, but you know,
Mickey Mickelson 25:19
that’ll be a press release and a half we’ll enjoy sending out.
Michael Hingson 25:22
Yeah, wouldn’t it, though, exactly, but it is, it is cool. Well, so it’s, it is true that that it’s important to really look at all aspects of a book when it’s published and what you do with it. And so you’ve got now over 100 clients. What mostly do you do for them as a publicist today?
Mickey Mickelson 25:48
Oh, all kinds of crazy things. I set up press releases. I set up radio, TV, podcast interviews, guest posts in magazines, book reviews. Give them interview advice, have discussions around branding, pivoting, doing all kinds of different stuff, and wearing different hats and and and catering to everybody’s different personalities. So there’s a lot, but I love it, and I enjoy it, and I wouldn’t change a thing with that.
Michael Hingson 26:22
So, yeah, what kind of exposure Have you had, or what kind of work have you done with arranging any kind of book tours? I mean, you know, you hear from the very famous people, they’re on this tour and so on. Do you ever get involved in that?
Mickey Mickelson 26:36
I’m actually doing a western Canada, slash, I guess, almost a national tour right now, with an author. His name is Sebastian de Castel. He’s a highly acclaimed fantasy author, and we set up 2022, tour dates across Canada and a couple in the States as well. So yeah,
Michael Hingson 27:00
well, we haven’t done a book tour yet. We’ll have to work on that sometime.
Mickey Mickelson 27:03
We can try that for sure. Now, this works, now that I know it works.
Michael Hingson 27:08
Well, we did a little one when thunder dog was published, Thomas Nelson had me go to a few things. I appeared on a CNN show on the 700 club, and a couple things. It wasn’t huge, but, but it was relevant, and it worked. And now I think next year is going to be interesting, because it is the 25th anniversary of the World Trade Center terrorist attack. So that might be a really good opportunity to do all sorts of things. Marketing wise, I know when I’m when I’m reaching out to explore speaking events. Now I mentioned the the fact that next year is the 25th anniversary, because it means that people are going to be paying more attention, especially if they get to experience somebody who was there. It’s just going to be different than than in previous years or in following years.
Mickey Mickelson 27:59
No 100% and we will definitely do some stuff around that. Mike, yeah, it’ll be fun.
Michael Hingson 28:04
Yep, agreed. It’s just one of the things that’s all about marketing, though. So for you, what’s the most stressful part of what you do besides having a dog do a press interview? For you,
Mickey Mickelson 28:19
the most stressful piece is managing everything every day and ensuring that clients are happy and they’re getting coverage, but also understanding that it’s not always going to be mainstream coverage that they get based on opportunities and just all of those kind of things. Yeah, and the other thing that drives me nuts, and my clients going to HATE me for saying this, but I’m going to bring it up, is I can’t stand no shows. They drive me to no end. That is my bane of my existence, when a client no shows on an opportunity or contacts a media outlet without CC me and saying they can’t be there for that day. That’s the thing that drives me batty the most. Yeah, it just is.
Michael Hingson 29:14
I know when I arrange interviews with people to either do an intro call about coming on a podcast or doing a podcast that’s mostly at the intro call level, and people don’t show up. And one of the things is, I always have them do the scheduling for a couple of reasons. I want them to schedule it when it’s convenient for them, which is the biggest issue. And we had one this morning. The guy approached me an email and said that he would be a great guest, and here’s why, and all that. And I saw I sent him the letter, and I said, schedule it, and I’m glad to do it. And he never appeared. Now probably about half the time, there are legitimate reasons. There was a health issue or something, and. You know, one we had a few weeks ago, there were storms and the Internet wasn’t working, but that was okay. We got through it. But the fact is that there are some that just don’t show up. And I agree with you, that is extremely frustrating.
Mickey Mickelson 30:17
Well, take your branding and your career seriously, and if you’re going to book something, unless there’s a major disaster in your world, if you book something and you’ve picked your schedule for it, be there, yeah, or let your publicist know that you’re not going to be there, so he can pivot and and make different arrangements for that Sure, and that’s fair, right? That’s the part that drives me. And now you’re going to events. I’m sorry, Michael, but that’s the part that baffles me. The mode most is a client. Something comes up, whether it’s emergency or something else comes up, and then they take it upon those cells to reach out to the media outlet themselves, not CC me, and then the media media person contacts me and asks me, what’s going on? Yeah, well, it doesn’t. It shouldn’t work that way, to be honest. Yeah, I need to be the focal point of all that stuff.
Michael Hingson 31:15
So that’s why, when I schedule times with people and I put something on my computer and file it. I always, not only put the person’s name or whatever, but I say things like from Mickey, so I also know and remember that you’re part of it.
Mickey Mickelson 31:32
Thank you for that. I appreciate that
Michael Hingson 31:35
because and I’ve gotten into a great habit of making sure that when I get any kind of an email or deal with any kind of correspondences, immediately, I will put all relevant things in the computer, including making sure if it’s my responsibility to do something, to have a calendar invite or a calendar reminder, because I know that it’s so easy for things to slip. So I really make sure about that. And again, when people schedule themselves for for me, and that’s fine, a lot of people do that if, if they can’t show up and they email me, no problem. At least I know what’s happening, and it can free up time. But when they just don’t show up at all that does get to be a frustration. And I hear what you’re saying that is a very not nice thing to do.
Mickey Mickelson 32:26
Well, it’s unprofessional, first and foremost. And with our team, specifically, anything anyone does directly and directly affects everybody else as well. Yeah, yeah. So that’s why I’m so anal about that. But I mean, I mean, that’s the one area within this position of what I do that I’m not really enjoying the most. Yeah, fantastic.
Michael Hingson 32:48
Well, things, things happen, and you appreciate it, but still, people could do it the right way, and it makes more sense, and it’s the courteous thing to do, and, and I love it when people email me and say, can’t make it. I’m going to reschedule. That’s okay. And I’ve had a couple people who have scheduled a time and even a week before, they email and say, got to change it. This came up, or I’m not going to be around, or I just need to change it, and that’s fine, whatever, and they go ahead and change it. And so I’ve had one person who did that, like, four or five times, and I wondered if they really existed. No, I knew. I knew they did, but it’s still fun. Did this person really exist? But eventually we got to do it, and got to laugh about all the delays. But that’s okay. That’s perfectly okay.
Mickey Mickelson 33:42
Well, ways too, right? It goes both ways, like, even with the media outlet, if they’re the ones that know show, then there’s a conversation made on that side too. Yeah, respect both sides,
Speaker 1 33:51
right, right? Yeah, it’s fair.
Michael Hingson 33:55
And it’s, it’s the way it ought to work, and it’s, and it’s not just in the publicist and publishing world. It’s, it’s the right thing to do in anything in business or anything in personal life, that you do, you got to be courteous with people.
Mickey Mickelson 34:09
Hunter, absolutely you do. You have to treat people as you want to
Michael Hingson 34:13
be treated right. It’s exactly right. And that’s, that’s the way to do it. So the other aspect of it is, what do you enjoy most about being a publicist and what you do?
Mickey Mickelson 34:24
The conversations I get to have every day with media, with clients, overall, the bragging rights when I can say that I work with multiple New York Times bestsellers. You being one of them, Michael, the doors that open with that, the stature aspect of the fact that I am a publicist, and I get to work with all these wonderful people and do all these things. It’s, it’s invigorating, and it’s, it’s so rewarding to do that every day. It’s just, I can’t even fathom the excitement I get when I get someone on a medium show. A large show, or just to get a review for someone who never had that before, and they’re so gracious about it, and they can’t believe it’s happened. Yeah, it’s I can’t even fathom what that feels like or explain it, because it’s just such an enjoyable aspect to what I do.
Michael Hingson 35:16
Of course, now for you, if I come back in a couple of months and ask that question, I would certainly hope that the response would be, I get to have my daughter work with me,
Mickey Mickelson 35:28
just just, just making sure you know what the rules are going to be. That hasn’t happened yet, though, but no, I say a couple months, yes, of course. I’m excited to have her learn my ropes. I’m excited that she wants to take an active interest. That’s cool. It’s really cool
Michael Hingson 35:46
that you get to that is, that is cool. So you’re married,
Mickey Mickelson 35:51
not I’m I’m getting divorced. Oh,
Michael Hingson 35:53
that’s too bad. No, that’s okay. Well, it’s no fun. Acknowledge so it is, well, still, I guess things happen. They do. My wife and I were married 40 years, and then she passed. So couldn’t really call that a divorce, but as I tell people, whatever’s going on, she’s somewhere, and she monitors me, so I got to be a good kid and behave
Mickey Mickelson 36:16
me and my ex wife are good friends, and we co parent really well. And it was, it was a, it was a good breakup overall, actually.
Michael Hingson 36:24
Well, as long as, you know, I think one of the important things, as long as you guys are still good friends, we are, yeah, and you got a daughter who’s interested in your lives, and that’s great. That’s really good. We’re lucky that way. Yeah, just the one daughter,
36:40
only one
Michael Hingson 36:41
that’s enough. It’s more than enough. Yeah, I’m amazed at the people who have 10, 1214, kids. My gosh. How do they do that? But I guess that works for some people too.
Mickey Mickelson 36:54
Our daughter has autism, she has ADHD. She has a learning disability. She had depression for a while. She had anxiety, there was a lot of things that happened, but the really good thing about it is, yes, the divorce was not nice, but it worked out in the end. Our kids went through it. She discovered books through all this. Result of that, she’s hopefully going to establish a career for herself, and I get to lead her through that. So there’s nothing wrong with that.
Michael Hingson 37:25
So do you still read about it? So do you still read comic books? I do. I never was able to get into comic books, mainly because they’re not accessible. So, you know, it’s a
Mickey Mickelson 37:38
but I love radio books as well, but I still have a love for the comic book industry.
Michael Hingson 37:42
Oh yeah. Well, I love comedy on radio and so on. And there have been a couple of people who’ve tried to make recorded, accessible comics, to some degree. There used to be a guy in Los Angeles on the Clear Channel radio station KFI when I was young, in the six, seven, in eight year old range. On Sunday morning, there was a guy called the funny paper man, and was actually a guy named David Starling, who later went to another radio station to do classical music. But he took the Los Angeles Times every week he and others, and they dramatized every comic in the paper for an hour. They had all the comics, and he read them, and they they acted them out, and they had great sound effects. It was so much fun. That’s awesome. Yeah, I missed it’s great. I still miss the funny paper. Man, that was such a fun show. Yeah, no, of course, theoretically, LaGuardia read the comics for kids back in New York when he was mayor years ago. But I’d love to hear more audio comics. I think it would be fun to be able to hear some of the comic books today and and also just deal with the newspapers. I have not read comics and newspapers in a long time, so I don’t even know if they’re good quality anymore, but whatever
Mickey Mickelson 39:12
comic books have helped me out of a lot of stuff, helped me deal with a lot of stuff, helped me escape from reality when I needed to it. Just, it was beneficial.
Speaker 1 39:24
It was like, what? What’s your favorite comic book character, Batman? Ah, okay, yeah, Batman, for sure. Batman, Batman.
Michael Hingson 39:35
Yes, did you? Did you have a good relationship also with Superman.
Mickey Mickelson 39:42
Not as much. Superman’s okay, too, but I’m definitely a Batman fanatic. And green Lacher and I like him,
Michael Hingson 39:51
oh, Green Lantern, yeah, yeah. The in the radio, golden days of radio, as it were, in the late 40s and so on. They. Had Superman and Batman was a regular daily Batman and Robin were regular characters on Superman. That was kind of fun.
Mickey Mickelson 40:09
That’s cool. That’s really cool. Yeah, they’ve always been tied those three characters, right? Yeah, Superman specifically. So, I mean, they’re DC is big too.
40:18
So, yeah, who works?
Michael Hingson 40:23
So here’s a question. You sort of alluded to it earlier. When books are published, the publishers really only pay attention to them for like three to six months. Why is that? Why is the shelf life really so short?
Mickey Mickelson 40:38
That’s the mindset within the publishing world that you can only promote a book for three to six months, and then they have other projects they have to work on. So but we’ve developed a system where we continually market a book until the media tells us it’s no longer marketable. So I’ve had people on magazine covers for books that are year and a half old. We’ve gotten publisher weekly reviews for books that were published two years ago. We’ve effectively relaunched several titles in several aspects, and some of those indie authors have become international bestsellers as a result of our of our efforts, we don’t give up until we’re told to give up. And from a marketing standpoint, we’re not really focusing our marketing, per se, on the books anyways, focusing our marketing and our branding around the individual people they bring to the table as a whole. So I mean, as you’re fully aware, Michael, did we market thunder dog for you when you signed with us? Sure? We did, sure. But we also marketed everything else that you bring to the table, which allowed us to be successful as successful marketing your other books along with thunderdog. Yeah. So that’s why we do things. Whereas the publishers will focus on the book, we focus on the individuals. And there’s a big difference there, but
Michael Hingson 42:06
it makes a lot of sense, and it’s, it’s appropriate to do, and it it really brings more of a personality to each book and each person that you talk with, when people get to know the person who wrote the book, in addition to the book itself, makes a big difference,
Mickey Mickelson 42:25
exactly so traditional media, radio, TV, podcasts, magazines, all of that is designed to provide exposure for the individual. The Sales start when you start placing advertising campaigns, social media campaigns around the book, right? And when you encompass both those things, it’s it’s a much better system and program and portfolio overall. That’s what we’re trying to do.
Michael Hingson 42:53
So when you do a book tour like the one that you’re doing for the person in Canada, yeah, who pays for that. How does that work?
Mickey Mickelson 43:02
The publisher pays for the events that they set up. So for example, he’s going to New York, and they’re flying him there. But in all actuality, for all the Alberta, Vancouver, Saskatchewan dates, the author is actually paying for himself,
Speaker 1 43:24
okay, yeah, well, but there’s a great reward that comes out of that.
Mickey Mickelson 43:30
There should be. We’re getting enough traction social media wise that there should be, we’ll find out at the end of the tour. But Sebastian is very excited about it. When he originally asked me to set this up. He was thinking only three or four or five dates. Well, we have now over 20 So
Michael Hingson 43:48
and, and it’s, it’s, and he’s expecting, obviously, a lot to come from that’s, that’s what you should get.
Mickey Mickelson 43:58
Well, it’s an experiment, and if you don’t do things like this, you’re not going to get anything. So you might as well try it and see what happens. Right? Yeah, all you can do is try Exactly, yeah, but I’ve done book tours like this before, and they’ve been successful. So yeah,
Michael Hingson 44:14
that’s cool. So what’s the one thing that you can point to that told you are going to be successful with creative edge and being a publicist,
Mickey Mickelson 44:25
just the outreach. When I started, I mean, I went from one writer in March to like, over 30 in August, wow. And we were getting media connections. We were building relationships. I signed a couple of bigger name authors, which I didn’t think I was ready for. You being one of them. I’ll be candid with you. And it’s worked. It’s been successful. We have three New York Times bestsellers. You being one of them. We have multiple USA Today bestsellers. I’m a sole publishers for six ball press publishers. It’s been very, very successful, and it’s all about networking, all about community, and all about affiliation. And what’s wrong with that? Nothing wrong with that.
Michael Hingson 45:13
So how many of your authors have interviewed you on and had a conversation with you on a podcast?
Mickey Mickelson 45:19
My authors? I think you’re probably maybe the third one. Have I been on other podcasts? Oh, sure, absolutely. But I haven’t done this kind of thing very, very
Speaker 1 45:31
often, to be honest. Well, we gotta, we gotta get everybody to put you to work.
Mickey Mickelson 45:37
Yeah, yeah, exactly. So thank you for this.
Michael Hingson 45:42
No, it’s, it’s a lot of fun, and it’s a way to get to know each other, which is, which is also a very good
Mickey Mickelson 45:47
thing, absolutely.
Michael Hingson 45:51
So tell me more about your your relationship with the folks in Texas, in Houston.
Mickey Mickelson 45:58
So the girl’s name is Amy revischandran, she’s just outside of Houston, Texas. She’s the owner of abundantly social, which is an award winning book marketing and social media firm. We share a number of clients together. I get them interviews. She shares the links across her reach of about two and a half million on social media. And we do this, we do stuff together, we talk every day, we we outline what to do, and she does a social media aspect and the book campaign aspect, and I get the interview aspect. And it’s a two pronged attack that works very, very, very, very, well.
Michael Hingson 46:43
How’d you guys meet? How’d that work out?
Mickey Mickelson 46:47
She has a show called author talk, which she was advertising for, guests for, and I met her three years ago, and we talked, and she offered to book some of my people on her show. And then she told me that she was a publicist, and then I got a little bit guarded about that, but then she said she promised not to take any my people. Next thing you know, we become like the best of friends, and I could not imagine my business life without her.
Michael Hingson 47:12
Now, it’s great when somebody has enough ethics to do it the right way.
Mickey Mickelson 47:18
Yes, yes. And we respect each other, and we respect our boundaries, and in all honesty, we work very, very, very well together, well.
Michael Hingson 47:29
And if each of you write your own books, then the other one of you can be the publicist for them.
Mickey Mickelson 47:35
If we decide to write books, I’m not sure that that’s in our car. It’s either one of us, but yeah, but still, rather promote my my clients instead of write my own book.
Michael Hingson 47:45
Yeah, it’s everybody has their gifts, and that’s what’s really kind of important, is to really deal with your own gifts, and which makes it so cool, yes, but I don’t know. I’m trying to remember. I’m not sure if I’ve been on author talk,
Mickey Mickelson 48:01
have I you were reviewed two years ago?
Michael Hingson 48:05
Oh my gosh, such a long time ago? Yeah, maybe we should do it again. It’s been two years. So that’s before I live like a guide dog.
Mickey Mickelson 48:13
I think we were actively promoting thunder dog at that time.
Michael Hingson 48:15
Yeah? Well, if she, if she likes repeat customers at all, let me know. It’d be fun. I will talk to her, but, but still, yeah, it sounded familiar, and I thought maybe I had but I couldn’t remember when or what I’ve slept since then. So, you know, things happen. We all have my clothes. Oh, good point. That’s That’s true. So what do you want to see in the coming years, what are you? What’s an area where you want to get more visibility or do more work, or enhance the company?
Mickey Mickelson 48:48
I think, Well, number one, I want to get my kid up and running, and I want her to develop strengths around this, so that if she decides that the publicity veins the way she wants to go, or if she wants to take over for me, should I retire someday? She can do that. That’s the first thing. And then secondly, from a reach standpoint, for all of my clients, I do want to look at more book tour type stuff and bookstore leveraging and library events and and event management. From that aspect, I think this tour with Sebastian is going to open up a lot of doors. Should it be successful? And I think it will be, and I want to be able to do that with with more of our clients, because I think it’s another area that we really haven’t provided a lot of focus on, but I think it’s an area that it’ll allow us to all grow as individuals and as a company, to do well.
Michael Hingson 49:51
And that makes a lot of sense, and it is, it is something that has to certainly help the process along. And so hopefully you’ll. Be successful at it, and we’ll grow the company. Do you want the company to grow? And maybe that’s an unfair question, because you could define growth in so many different ways.
Mickey Mickelson 50:11
I want the company to grow in the right way, meaning that we’re signing and representing high quality people who know what they want to do, who are open to collaborating and having a relationship with me to do that. I want it to grow in that aspect and build out our professional mandate and image overall. That’s what I want to happen overall. If we’re simply just going to sign people, to sign people because there’s money I’m not interested in that. That’s not what I want to do moving forward. I want to represent people who want to be represented in the right way and be professional around that.
Michael Hingson 50:59
Do you have a particular genre that you like more than any other, and focus on in any way more on one type of genre, one type of book, than any other,
Mickey Mickelson 51:14
not not from a business standpoint. I mean, my personal what I prefer reading are horror and fantasy books. I love those two genres, but I don’t fall into the trap, or I don’t want to fall into the trap of just simply providing more focus to those areas, because that’s what my my personal love is. I tend to represent, or I tend to promote based on the personalities of the team I have in front of me, and based on what they’re looking to do and and how ingrained I have in terms of relationship with them. It’s hard because I have so many clients that I do represent, but at the same time, certain clients only want certain things, so it’s easier I can leverage that and get those things done, and then with the clients who want more from that, we can pivot and do that as well, but but from a personal standpoint, when I do read, if I do read books, it is fantasy and horror that I’m I’m reading.
Michael Hingson 52:16
So here’s the real question. Now, do you have any comic book writers that you represent so far,
Mickey Mickelson 52:23
I used to and I actually have one. His name is Chris Dan Mead. He runs a radio show called Radio of horror, and he’s done a couple of vampire type comic related materials. He’s actually doing a Kickstarter right now on a on a title called Lata, type of thing, so but is my focus on comic books? I have the contacts, but it’s not a major focus for me.
Michael Hingson 52:54
Yeah, yeah. Well, and comic books, especially the more famous ones have their own mechanisms that are promoting them so well, like marble and so on, that that it’s kind of really, I don’t know how, how helpful it would be if you promoted them anyway, all you might get something out of it, but, but still, they’re already doing so much.
Mickey Mickelson 53:16
You see, DC and Marvel are marketing, yeah,
53:20
yeah, yeah.
Michael Hingson 53:22
And they’re, and they’re doing so well at it they are. So it’s fun. So you must read Stephen King from time to time.
Mickey Mickelson 53:31
I like Stephen King. My favorite horror writer. May he rest in peace, is actually Peter Straub, and he’s, he was such a nice man, and ghost story is such a good book, and he’s just very, very talented. So he’s my he wouldn’t be my go to he’s my favorite writer overall. To be honest,
Michael Hingson 53:50
I am amazed, though, that people like Stephen King and Peter and others come up with such incredible plots. I don’t know where they come from.
Mickey Mickelson 53:59
I have no idea. I mean, I don’t even know how they think. Yeah, it’s mind
Michael Hingson 54:06
blowing to me. I read Stephen King’s the entire Dark Tower series, and I just kept wondering, Where did you get all that stuff?
Mickey Mickelson 54:15
Made it up in his head. He knew. Yeah, right. I mean, there’s indies that do that too. They just don’t, they don’t get the recognition that Stephen King does. But happens, yeah,
Michael Hingson 54:26
it was, it was an excellent series. It was well worth the read. Probably one of my favorite authors, more science fiction than horror, is Robert Heinlein. Oh yeah, who’s written so many wonderful science you know, the late Robert Heinlein, but who wrote so many wonderful books. And I also like detective books. I’ve been a great Nero wolf fan Rex Stout for years. And I like those kinds of books because they’re puzzles, and it’s always fun to see if you can figure out what they did. And. How that how the crime went down?
Mickey Mickelson 55:03
Yeah, thrillers are good too. I just it’s not money. They’re good so, yeah,
Michael Hingson 55:11
well, in the world of publicity, what can authors do to have more success?
Mickey Mickelson 55:18
Improve their branding, make sure they’re doing professional headshots. Make sure their books are edited properly, make sure they have a decent book cover, and then be open to doing all kinds of opportunities, and not just focusing on the genre that they wrote in. Try to build your media resume. That’s what is needed. The more opportunities you have in your resume, the easier it’s going to be to get you out there into the world. Yeah, and then, and then, with that, work on your social media and try to get as much social media presence as you possibly can, because with that, all of those things will be of benefit overall.
Michael Hingson 56:01
Yeah, you got to put forth the effort, and if you do, it will pay off. It may not pay off in your immediate timeframe, but it will pay off.
Mickey Mickelson 56:12
It will but it’s work. And the problem is is the people, like the writers, who don’t have success, don’t realize the level of work that this all this is, it’s a lot of work, and you have to be able to want to do it.
Michael Hingson 56:29
Well, the other part about it is they don’t realize how much work somebody did that brought that other somebody, the successes that they had. That’s right, and and the reality is, it is all about work, which is okay, that’s what makes it fun. It’s an adventure.
Mickey Mickelson 56:45
I get up at 4am every single day, and I go to bed at midnight every day. Wow. And most of the time I’m doing stuff for clients. It’s true.
Michael Hingson 57:00
I’ve got to have more than four hours of sleep a night, but that’s okay.
Mickey Mickelson 57:03
I’ve been doing it for over 10 years. I’m used to it. Yeah, I understand. You got to love what you do, but you have to love what you do. That’s the difference. Yeah, I don’t see what I do is actual work. I see it as a passion.
57:17
There’s a difference. And
Michael Hingson 57:19
in reality, it is a passion, and there is a difference by any standard, that’s right, and you got to enjoy what you what you do. Well, if you could go back and tell your younger self something, which also may be something that you’ll tell your daughter, but if you had the chance to go back and tell your younger self something, what would it be? What would you want to teach him?
Mickey Mickelson 57:41
Do not look past potential opportunities and work as hard as you can to be a success in doing that, I wasn’t a good, good student. I didn’t take school seriously. I thought I knew everything, and when I didn’t complete high school and I got into the work world and realized, where am I going, what am I doing, and then saving money to pay for college and all that stuff, it was an awakening moment. And I mean, it’s no it was an awakening moment that I could even use now with the writers I work with, like you wrote this book, embrace the moment and don’t let anything tell you you can’t do this or don’t get defeatist. Just do it and do it with pride. Do it with honor and do it with professionalism.
Speaker 1 58:42
But do it? Do it anyways?
Michael Hingson 58:45
Yeah. Well, no, I appreciate that, and it makes a lot of sense, because it it really helps define your character, which is what we’re what we’re really talking about exactly.
Mickey Mickelson 58:58
I mean, when my daughter starts working with me. Am I going to be the big bad employer? Yeah, a little bit, because I’m going to expect certain things to happen, and I’ll train her to do that. But if she’s going to work with me, then she’s going to work and she’s going to do things the right way, yeah, otherwise, there’s no point in doing it.
Michael Hingson 59:22
But you know what the right way is, and you get to be the teacher and help her understand what the right way is, and that’s the big issue, exactly which is so cool. Well, why don’t I have to check in later and see how it all goes, but I’ll bet she does really well with you.
Mickey Mickelson 59:42
Oh, I’m sure she will. She loves books. She loves them.
Michael Hingson 59:46
Yeah, I really enjoy reading a lot. I try to read as much as I can. And for me, one of the things I do is I you, I have a number of audio books, and to get exercise. Eyes, especially in the hotter part of summer and the colder part of winter. In our house, we have a big island that separates the family room from the kitchen, and I’ll just walk around the island and do laps, and I can get 10, 15,000 steps a day in there. I just put a book on and read the book while I’m walking, which is so much fun.
Mickey Mickelson 1:00:18
Well, there you go. That’s awesome.
Michael Hingson 1:00:21
I get to read and I get to walk. Which is, which is good, that’s perfect. Well, I want to thank you for being here. This has been so much fun. I’m glad we did it, and we’ll we’ll have to do it some more.
Mickey Mickelson 1:00:34
Thank you, Michael, so much for everything, and I just appreciate you and your support.
Michael Hingson 1:00:39
Well, thank you, and I appreciate all that you do and all the insights that you brought us today. And for those of you listening, I hope you enjoyed it. And if people want to reach out to you, Mickey, how do they do that?
Mickey Mickelson 1:00:51
They can go to my website, www, dot creative edge services, or they can email me at Mickey, dot creative edge@gmail.com
Michael Hingson 1:01:00
so the website, again, is WWW dot creative edge that services, dot services, that’s dot, dash services, dash services that’s correct. So there’s no.com at the end, or no.com Okay, so creative edge, dash services, that’s right. Cool. Well, again, thank you, and I want to thank you all for listening. I’d love to hear what you think of today’s podcast, and love to get your your input. We always value what people say, so feel free to email me at Michael H i@accessibe.com so that’s m, I, C, H, A, E, L, H, I at, A, C, C, E, S, S, i, b, e.com, and we’d love it if you would recommend other people who could be guests on unstoppable mindset, we’re always looking for people. So Mickey, you as well, always looking for folks. So don’t hesitate. Mickey knows that already. He’s helped us find a number of guests, which I really value a lot. But wherever you’re listening, please give us a five star review. We value it, and we hope that you’ll be back next time to hear more on unstoppable mindset. We’re going to be here, and we’re going to have a lot of fun. So again, Mickey, I just want to thank you for being here. This has been a lot of fun. Thank you again. You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you’ll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you’re on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you’re there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
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