What if success was less about status and more about gratitude, service, and love? In this Unstoppable Mindset conversation, I talk with strategist and social media influencer Cynthia Washington about climbing and then stepping away from the corporate ladder, choosing a “socio economic experiment” that stripped life back to the basics, and discovering what really matters. You’ll hear how growing up in Pasadena, studying at Cal Poly Pomona and Columbia Business School, and working with brands like Enterprise and Zions Bank all led Cynthia to a life centered on emotional intelligence, mentoring young women in tech, and leading with heart. I believe you’ll come away seeing gratitude, leadership, and your own potential to be unstoppable in a very different light.

Highlights:

00:09 – Explore how early life experiences influence the values that guide personal and professional growth.02:59 – Learn how changing direction can uncover the strengths that shape long-term leadership.05:29 – See how pivotal transitions help define a clearer sense of purpose.10:07 – Discover what stepping away from convention reveals about identity and success.20:05 – Reflect on how redefining success can shift your entire approach to work and life.22:13 – Learn how a grounded mindset practice strengthens resilience and clarity.34:25 – Explore how personal evolution can grow into a mission to empower the next generation.59:11 – Gain a new perspective on how we perceive ability, inclusion, and human potential.

About the Guest:

Cynthia Washington: Bridging Societal Gaps Through Leadership, Influence, and Love

Cynthia Washington is an accomplished business professional, an award-winning leader, and international influencer whose life and career embodies resilience, vision, and compassion.  While studying at Columbia University, she embarked on a socio-economic experiment, which became her reality, highlighting her journey across her social media platforms in hope of sharing her deep commitment to bridge societal gaps and create a better world—one love style, one courageous step at a time.  A proud Park City local of more than twenty years, Cynthia’s story begins in Southern California, where she grew up between the San Gabriel Mountains and the beaches of Malibu.  Her cousins called her “Malibu Barbie,” and her stepbrother called her “Love.”  Rooted in her values and guided by her heart, Cynthia’s story is not only one of success but of transformation—a legacy driven by her belief that we deserve better. Cynthia leads with integrity and authenticity. She continues to expand her global network of leadership, uniting hearts and minds to inspire lasting, positive change on the right side of history with a framework of faith, family and fun that is built on a foundation of love, kindness, compassion and a hope for peace. One Love, Bob Marley style.

Professionally, Cynthia Washington stands at the intersection of strategy, leadership, and emotional intelligence. An agile and results-driven leader, she has distinguished herself through her ability to combine quantitative intuition with deep empathy—qualities that make her both a visionary and a unifier. Known for her collaborative leadership style, she excels in developing teams, leading organizational change, and driving sales performance across diverse industries. Her strategic mindset and exceptional communication skills have made her a trusted partner to executives and innovators alike. Cynthia’s work fosters meaningful engagement between employees and senior leaders, helping organizations align vision with values. Through her global portfolio of projects, she has sharpened her expertise in marketing, leadership development, and brand transformation, helping companies from Park City to Silicon Slopes and across international markets thrive. Her career is a testament to excellence, purpose, and adaptability—qualities that have earned her numerous accolades and the respect of peers worldwide. Among her many achievements, Cynthia was honored as a SheTech Champion Impact Award Recipient at the Women Tech Awards, celebrating her leadership, mentorship, and dedication to empowering young women in technology. For more than five years, she has stood alongside thousands of high school students—mentoring, volunteering, and serving as a role model for the next generation of innovators.

Motivated by her desire to create a better world for her daughter, she embarked on what she lovingly calls her “mom mission”—a service journey dedicated to making her community and the world around her better. During her sabbatical from Silicon Valley into this transformative period, Cynthia launched LVL UP with CW, her brand, leveraging her expertise to help local and global businesses grow, evolve, and thrive. As an international social media influencer, she has used her platform not for fame or recognition, but for global impact, sharing messages of resilience, hope, and empowerment. This work is a lesson of intersectionality and bridges the worlds of fashion, sports, philanthropy, business, money, technology, spirituality, global preservation, health and wellness in hopes of leveling up and shifting the societal norms. She has partnered with brands across industries to elevate visibility, deepen engagement, and build authentic customer connections. Through brand ambassador relationships, social media management, and content creation, Cynthia has amplified voices, strengthened communities, and showcased how influence, when rooted in integrity, is a force for good.

That same belief shines through in Cynthia Washington’s powerful memoir, Mind Matters: The Story of My Life. Written during her sabbatical, the respectfully honest memoir captures her life’s “grind with grit” story. The cover, graced by her daughter’s original artwork, wraps her book with a big thank you hug, encapsulating the power of love that anchors Cynthia’s bold voyage.  Mind Matters explores her corporate climb and fall, her studies at Columbia University, her travels across the United States with her daughter, the Aloha spirit of Hawaii, and her experiences in Hollywood and the music industry. Interwoven through these chapters are stories of friendship, including her personal connections with cultural icons like Eminem and Kobe Bryant, whose wisdom and creativity shaped what Cynthia calls The Trifecta – a guiding philosophy built on Kobe’s Mamba Mentality, the music of Eminem, and her own life’s work. Three forces that together drive her vision and her ability to live her socio-economic experiment proving money is a tool and the real power is in the mind. “You can do anything you set your mind to, man” – Eminem

Mind Matters: The Story of My Life is available on Amazon and other major online retailers and can also be ordered through local bookstores. The memoir has been nominated for The Eric Hoffer Award for Excellence in Independent Publishing, a recognition of both its literary merit and its heartfelt message of perseverance. Yet, true to her character, Cynthia did not embark on this journey for fame or recognition—she wrote it to give back, to inspire, and to remind readers everywhere that no matter where you come from, with a healthy positive mindset you too can change the trajectory of your life.

Beyond her work as an author and international leader, Cynthia lives a simple life.  She is a mom, a trailblazer, and an advocate, representing many initiatives that level up society and bridge societal gaps. She turned her pain into her strength and used that as fuel to ignite a movement.  Her heart is full of gratitude for all the bands and their aid, as they played a meaningful role in inspiring the Band Aid, a global movement for unity and peace that emerged during a time when the world needed hope most. A true Band Aid.

Ways to connect with Cynthia**:**

Instagram https://www.instagram.com/misscdub

Linkedin  https://www.linkedin.com/in/cynthia-washington-1b13a265

Amazon https://www.amazon.com/Mind-Matters-Story-My-Life/dp/B0DJRPQTY2

About the Host:

Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.

Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children’s Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association’s 2012 Hero Dog Awards.

https://michaelhingson.com

https://www.facebook.com/michael.hingson.author.speaker/

https://twitter.com/mhingson

https://www.youtube.com/user/mhingson

https://www.linkedin.com/in/michaelhingson/

accessiBe Links

https://accessibe.com/

https://www.youtube.com/c/accessiBe

https://www.linkedin.com/company/accessibe/mycompany/

https://www.facebook.com/accessibe/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Transcription Notes:

---

Michael Hingson  00:00

Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I’m Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that’s a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we’re happy to meet you and to have you here with us.

Hi everyone. Welcome to another episode of unstoppable mindset. We’re glad you’re with us today, wherever you happen to be, hope you’re having a good day, and hope that we can inspire you and make this a fun time for you as well. Our guest today is Cynthia Washington. Cynthia describes herself as standing at the intersection of strategy, leadership and an emotional intelligence, and I know that she’s going to talk more about that and what what brought her to come to that conclusion, but I’ve been looking at her information. I think she’s got a lot of interesting stuff to talk to us about, and we’ll get to it. But for now, Cynthia, welcome to unstoppable mindset. We’re glad you’re here.

Cynthia Washington  02:05

Oh, thank you, Michael. I appreciate being here and spending this time with you today, and I’m looking forward to our conversation.

Michael Hingson  02:13

Well, I am as well. Well, why don’t we start? I love to start this way with the the early Cynthia, if you will.

Cynthia Washington  02:20

Of course, yes, the early Cynthia. I grew up in Pasadena, California, that Southern California, near the Rose Bowl in the San Gabriel Mountains. I attended an all girls private Catholic school for my seventh to 12th grades. I attended also Cal Poly Pomona, where I studied international business and marketing. And I love everything Southern California. I’ve always had this dream of living in Park City, and I ended up coming here in when was it 2004 so I’ve been here almost 21 years.

Michael Hingson  03:04

So when you were at Cal Poly, did you help build the Rose Parade Float?

Cynthia Washington  03:09

I did not build the Rose Parade Float, even though both Cal Poly San Luis Obispo and Cal Poly Pomona do a collaborative effort to build one every year since I grew up with the Rose Parade in my backyard, I had my own special moments with that. I always wanted to be on the Rose Parade court, and so my mom put me into a many different pageants, which helped prepare me and built my confidence so that I could be the person I am today. And I’m forever grateful for that experience like sports, it teaches you about competition, failure and set you up for success.

Michael Hingson  04:05

Yes. And again, what did you study at Cal Poly,

Cynthia Washington  04:10

international business and marketing? Okay, I originally started in microbiology. I had finished with the intention to become a doctor, and realized I could not stomach blood or needles, and so I quickly changed my major once I made that realization, and I changed my major to English, because I love reading Shakespeare Books. Everything is just so fascinating, fascinating about the English language and its literature. So I studied that for a little while, my father told me that I needed to do something different, and therefore I changed my major to international business and marketing.

Michael Hingson  05:00

Hmm, that was different than English by any standard. Yeah.

Cynthia Washington  05:06

So it was definitely different. Well, he is a businessman, a banker, and I think you know, for him, it was important for me to kind of follow in those footsteps, which I have, ironically, and I’m forever grateful for him for pushing me in a different direction, I use all three though, the science, the technology, the English and the international business skills in my current role, so, or roles,

Michael Hingson  05:37

well, so you graduated. Did you go on and get any advanced degrees or just a bachelor’s?

Cynthia Washington  05:43

Oh, well, I did. It took me a while, too, though. I recently, in 2022 applied to Columbia University, actually Columbia Business School, and I completed their chief marketing officer executive education program with a Certificate in Business Excellence from Columbia Business School. So yes, I did eventually go back to school. However, I had a few careers in and amongst that along my path and my journey, which helped me have a more well rounded knowledge, yeah, to enter into that up advanced learning.

Michael Hingson  06:35

So what did you do after you graduated from Cal Poly?

Cynthia Washington  06:40

After I graduated from Cal Poly, I took a gap year, to be honest, and in that gap year, I learned so much about myself. I intersected with Hollywood for a brief moment in time, developed some really great, lasting friendships that have surpassed time. In addition to that, I skied, I snowboard, I learned to surf, and did all the things that I just needed to do as a California girl, yes, it was quite fun and bolted me into the person I am today. With that being said, I once again, had my father reminding me that it was time to get a job, and so I ventured into the management trainee program with enterprise run a car, climbed that corporate ladder, eventually having a territory from Santa Barbara to San Diego that I managed and oversaw a team inside one of our insurance partners headquarters, Which was really amazing opportunity. Then that took me, with a relocation package to Utah with my husband and our newborn baby to come and plant roots. Here he they enterprise was ahead of times in the fact that they wanted to harvest talent from different parts of the United States to strengthen the team they were building in Utah. My husband and I at the time, were part of that strategy, which was really an amazing opportunity, because I was one of a handful women managers that were brought on to the Utah team, and we were able to establish ourselves as influencers and leaders to help grow the women leadership network within Utah and Idaho for enterprise.

Michael Hingson  09:14

You said, early I’m sorry. Go ahead. Go ahead. You said early on that you always wanted to go to Park City. Why was that? Sounds like, you know, you got to live your dream. But why was that? Yes.

Cynthia Washington  09:26

Well, my father worked a lot, and for him to disconnect from work, we would come and visit Park City or travel to Hawaii. Well, we summer it every summer in Kauai for the month of July. So to contrast that we had time in Park City, Utah before it was what it has become, which was really fascinating. And I loved having the exposure to the Four Seasons and just the. Um, simple life that park city offered was really refreshing, coming from the hustle and bustle of Downtown LA and being in the city, it was just something I dreamt of, and I’m so grateful to have lived that dream, to be here and have to and to have raised my daughter here as well

Michael Hingson  10:27

makes sense. And as I said, you now get to live your dream. You’re living where you wanted to, and you’ve been there now for, like, 21 years, and you sound like you haven’t changed your mind, you’re very happy with it.

Cynthia Washington  10:43

Yes, you know, my daughter’s graduating college soon, and perhaps maybe I’ll think of another location to move to. But for now, this is what I call home. This is where I’ve planted my my seeds and my roots for our little single mom family. So yeah, it’s been great.

Michael Hingson  11:06

Well, so you you say that you lived a social, socio economic experiment. Tell me more about what that means. Yes.

Cynthia Washington  11:19

So while at Columbia University, I opted to live a socio economic experience to contrast the life that I grew up with. So as I mentioned, I attended Cal Poly, worked with enterprise, had a great career with them. When I came to Utah, I kept that career. After my divorce, I began another career at America first credit union. I saw, I saw that I needed to take a step back from the career world, and so I took a 20 hour teller position as I was figuring out my relationship with my husband and determining our next steps. And so once that was dissolved, I had this great team who saw my leadership skills and helped me climb another corporate ladder. After a few years one of my previous colleagues came to me and asked me to venture into Silicon Valley, doing business in Utah with a team, a Medicare sales team that I managed, and that was quite fascinating, talk about baptism by fire. I learned all things Medicare on the fly, and had a really amazing opportunity with that. And so I have steadily over time, climbed three different corporate ladders, made excellent income, six figures, generously raising my daughter here in Utah, and it has always been in the back of my mind to understand life from a different lens, to understand it with a different perspective. And so as a result, when I was in the Columbia application process, I had become really, really, really sick, deathly sick, I like to say I was on my death bed when I applied to Colombia because I was surviving on water and pressed juices for a little over a month, because I was having some difficulties internally. And so while I had that downtime, I had a lot of time to think, and it was important to me to apply at Columbia. Well, I originally applied to Northwestern and they recommended me to Columbia. And so when I did my Columbia application, it was important for me not to just take the northwestern recommendation, but to also set myself apart. And I thought, well, the socio economic experiment would be great at something I’ve been thinking about, you know, living life through a different lens. I had the savings built up so that I could do so. And I thought, Yes, I can do this. I can You can do anything you set your mind to. Quote. Eminem, I did. I did that. I lived it. I abandoned my ego, I abandoned all the luxurious items that I had, and lived this truly simple life. And it was quite fascinating, because the more I trusted that process, the more I grew and became still and trusted God’s guidance in this journey that I was creating. Fast forward through the social media aspect of everything, I was reminded of some Hollywood friends that I had forgotten about, to be honest. And I don’t know how you forget about them, but I did, because I never really spoke about those tender moments I had, and cherish them within my heart and my soul. But I was overcoming this really traumatic experience, a bad, bad relationship that put me into hiding, yet with being at Columbia, living the socio economic experiment and sharing my life through my social media influencer role, my Hollywood friends found me in a time of need, and through this reintroduction, I was reminded of a night I like to coin as dream night, and I call it dream night because that’s the night I met Marshall Mathers, who the world knows as Eminem, and he and I were from completely different aspects of life, with completely different perspectives on life, and yet, when we met, we intersected. I was leaving Hollywood, he was coming into it, and we spent together, as silly as it sounds, playing beer pong, thinking through all of the world’s problems. And in that conversation, I had mentioned that one day I was going to go to Columbia, and one day I was going to live the socio economic experiment so that I could help the world. And you know, he envisioned his dream of becoming this rap star, and together, we would reunite our forces for good to help elevate the world. And I forgot about this moment in time, to be quite honest, I just continued on a path that I naturally was creating when I was younger, because before meeting Marshall, I had met Kobe Bryant while I was a student graduating Cal Poly, and he was new, upcoming rising superstar into basketball. He had his eye on Vanessa. Her group of friends were very smart, and he knew he needed to knowledge up to get his girl. And so here I was this book smart girl, kind of hanging out in Hollywood. I had worked a job at Staples Center, because I love the Lakers, and it was really cool. I, you know, had me more court side than it did have me working because I gave away more of my tables, and I did actually work to spend time building these relationships with Kobe and the Lakers, which I’m so forever grateful for, and because Kobe recognized my book smart, his spotlight and together, we would have these Kobe talks, which ultimately built the framework for Mama mentality and my only ask of him as I exited Hollywood and that era of my life was that he named mob and mentality, mob and mentality, which he did. And so I, you know, I had. Had Mamba mentality. This up and comer rap star Eminem, who, honestly, I didn’t even know was Eminem. For me, he was this guy from Detroit that I met through my friend Travis Barker, who happened to be the drummer blink, 182 but I was so unaware of all these people and who they were. They were, to me, were just people I knew and friends that I had. And, you know, fast forward to where we’re at now. It’s like we’re all living our dreams, and it’s really super cool. But the socio economic experiment came from that dream night with Marshall and this whole concept of who and how we wanted to be in this future version of ourselves and I wanted to be this socio economic experiment to understand life through a different lens, especially after meeting him that One night and hearing his life experience, my life experience that you know, it was fascinating to me, like I want, I I want to help people, but to truly help people and bridge those societal gaps that exist,

Cynthia Washington  21:16

one has To have a full scope of life through all perspectives, and this opportunity through Columbia, with this experiment, positioned me to really embrace that, and now I am very happy because I think it has helped me appreciate the quality, true quality of life. You know, it’s not about the money, it’s not about the fame, it’s not about the recognition. It’s about love and family and caring and nurturing one another

Michael Hingson  21:59

with and I would presume that you would say that that’s what you learned from the experiment,

Cynthia Washington  22:05

yes, yes, absolutely. That’s what I learned. You know, here, as I was climbing all these different corporate ladders, I always thought it was about having more you know, having more money, having more things, having a bigger house, a nicer car and all this stuff, but truly abandoning all that stuff allowed me to live more because I appreciated the true moment as A gift, especially from being on my deathbed, you know, to being able to live each day to its fullest, that in and amongst itself, was a gift to me, and learning to be present for my daughter was a present for Me. And so these were all things that socio economic experiment taught me about appreciating life.

Michael Hingson  23:07

So where do concepts like gratitude come into all of that? And how is gratitude help keep you centered and kind of moving forward?

Cynthia Washington  23:18

Great question through this journey I’ve been on, I’ve learned to live each day with a grateful heart. I wake up daily appreciative of the moment, to be alive, regardless of what I have or what accomplishments I’ve achieved. I truly am thankful for the gift of life. And with that being said, I live in a spirit of Thanksgiving, not because Thanksgiving is on the horizon and the holidays grow near, but because having that gratitude rooted in my soul has helped me Stay focused on my Why stay firm in my beliefs and trust the process every step of the way, living with gratitude has just opened my Heart to the possibilities, and it’s been a phenomenal growth experience. The more I give thanks, the more I give, the more I serve, the better I lead, the stronger I am, and the more abundant the blessings are. Are, and it’s just truly remarkable to be this vessel for good living life with the spirit of Thanksgiving.

Michael Hingson  25:12

If somebody were to ask you, how can you teach me how to really have gratitude and make it a part of my life, what? What kind of advice or what kind of guidance can you give someone to help them learn to be a person who’s more grateful or have more gratitude? Wow, um,

Cynthia Washington  25:33

if someone is looking to have more gratitude and develops a process in establishing more gratitude. I think it would just be to reframe your focus instead of, oh, I don’t have these things, right? That’s when I let go of my Louis vuittons my fancy car, and, you know, sold all my really nice clothes that you know, just to have some extra cash to accomplish more of my goals, I let go of all Those materialistic things. And instead of having the mindset of like, Oh, I’m getting rid of these things, I was I saw it as an opportunity. So I guess what I’m saying is to reframe, instead of it being like, I don’t have these things, or the woe is me attitude reframe that too. I am blessed with a family, I am blessed with food, I am blessed with shelter, I am blessed with a job that provides me with stability. I am blessed with the person in the mirror who has awoken for this moment in time, awoken, awaked it has. How do you say that? Awakened, that’s fine. Awakened, yeah, has awakened in this moment, you know, for another beautiful day, and then after that, reframing of the mindset, focus on the positives and count your blessings. I know that sounds so cliche, but be grateful for this. Yes, be grateful for the things that you do have, the people who love you love is the most durable power that there is, you know, and having that focus on those good things with a positive mindset reframed from the negative, you can easily shape yourself into a person who lives with gratitude and then reciprocate it. You know, as you, as you go about your day, give that gratitude to someone else with a nice smile or a thank you. And people can feel a thank you. People can feel a smile. People can feel that authentic, genuine sense of gratitude in any capacity of life. And that is far more reaching than that negative I don’t have I don’t have enough. I don’t I’m not qualified for this type of negative mindset that weighs people down. Instead, when you live with gratitude, you feel lighter, you feel more alive, and you feel unstoppable.

Michael Hingson  29:09

Have you ever read a book by a gentleman named Henry Drummond called Love the greatest thing in the world?

Cynthia Washington  29:18

No, but it sounds like something I would enjoy reading. It’s

Michael Hingson  29:21

more, it’s very short, but he he talks all about the fact that love is, in fact, the greatest thing in the most powerful thing in the world, and that that it is something that we all ought to express and deal with a whole lot more than than we do. Was written in, in, I think, the late 1800s I believe. But it is, it is well worth reading. As I said, it’s very short. I’ve read the audio version, and it only takes an hour, so it’s not very long book. But it doesn’t need

Cynthia Washington  29:59

to be well. I will definitely add that to my reading list, because my step brother called me love and it’s my nickname, and all the work I have done while on my mom mission after Columbia and over the past few years to help bridge societal gaps, to make the world better for my daughter, her friends and our children and the world ultimately stems from love and gratitude and love are to my focuses. There you go.

Michael Hingson  30:46

And as makes a lot of sense, as they should be well. So what have you been doing? Well, so you worked for enterprise, and then you went on, I guess, to do some other things. But what have you been doing since Columbia?

Cynthia Washington  31:02

Well, since Columbia, my last class at Columbia was in finance. I studied finance, macro economics. And one more thing I forgot, that’s okay. So anyway, well, my last class at Columbia was in finance and Oh, corporate governance, yes. So at Columbia, I studied corporate governance, macroeconomics and finance, while also completing my chief marketing officer executive education requirements and my last class being in finance aligned with Zions Bank, 150 year anniversary of being in business. I thought, wow, this is quite timely. Zions Bank is highly reputable, very respected organization in Utah. And I wanted to work with them while I finished Columbia, and initially I took a role to just kind of understand money real time, working on the front lines across a variety of different branches, and now I still work with them. I am in their retail banking administration department. I work with a great team. I am close to the SVPs, EBPs, and with the branches, our clients. I work on multiple different projects, doing different things, which is so fascinating because I’m in the heartbeat of the business, and it satisfies my my desire to stay relevant and use all my skill sets for good, because I have that ability to touch so many different people and projects in the work that I do at science bank, it allows me the flexibility to maintain my social media influencer status, and both give me the stability to be a good single mom for my daughter who’s finishing Up in college. So I’m very grateful for that opportunity, and Colombia opens so many doors. As far as the social media marketing piece of the work I’ve done since Columbia, I sit on a handful of boards, Big Brothers, Big Sisters. I am on the boulder way forward legislative committee as a chair, and I continue to just do a bunch of philanthropic work, which I. I’m able to promote and highlight within the social media work that I do, so the two work beautifully together, and I am happy just to give back in the capacity I can using my skill sets at a maximized level,

Michael Hingson  35:24

okay, well, you also formed your own company, didn’t you?

Cynthia Washington  35:29

Yes, I did form my own company. It’s called level up with C dub, and that business has allowed me to work with amazing brands throughout Park Cities, silicon slopes and globally. It started, yeah, go ahead. No, go ahead. It started because I wanted to level up my community and bridge some gaps that I saw, and then it has grown into something bigger and better in the fact that the work that I’m doing is not only helping local businesses, but it’s helping level up our youth, and creating an opportunity for our youth to follow a yellow brick road, so to speak, with my work that I have put forth so that they are more resilient, emotionally intelligent, and have the mental strength To endure this ever changing world. So it’s been quite interesting to see how it’s shifted from helping businesses mentoring individuals into this new space.

Michael Hingson  37:14

And so what does the company do today? What? What you talk about helping youth and so on? Tell me a little bit more about what what you do and how you do it, and is it just you, or do you have other people in the company?

Cynthia Washington  37:27

No, it’s just me. Just now, just me. Yes, I don’t have enough time to invest in it because Zions is my nine to five. I work at a local boutique in town to stay in the heartbeat of town, you know. And then I have the social media stuff that I do. So my calendar is quite full. The level up with C dub work has been word of mouth, and people like you have sought me through various platforms, and I like that. I’m not ready to scale it yet, even though it is scalable, but I like being able to control the the the incoming work and produce high quality products with my brand name attached to it. So right now, it’s something that exists. Um, it’s something it’s a labor of love, and so I’m not quite ready to bring on a team, because it’s multi faceted. There’s a lot of mentoring, there’s a lot of coaching, there’s a lot of brand building, and these are all things that I just like to do on my own.

Michael Hingson  39:20

So what kind of things do you do you do from a mentoring standpoint, what? What exactly does the company do?

Cynthia Washington  39:28

Well, from a mentoring standpoint, I mentor across different platforms. I just received an Impact Award for mentoring girls in the tech realm of silicon slopes, over 1000 Utah high schoolers, actually, 1000s of high school girls have been mentored through this program called she tech, of which I am a part of and. Um, in addition to that, I have middle level professionals who want to level up within their career, who utilize me and my services to help coach them to their next corporate move. And so there’s some one on one time. People hire me. I fit them into my schedule. We work together. They call me, you know, hey, I have this moment at work that’s happening and I need some guidance. How do I navigate it? You know, sometimes it’s easier to talk through that situation with a coach than it is to talk through it with your peer or manager, because you don’t want to take away the integrity of the the momentum you’ve created at work. So I act as at sounding board for a handful of other executive, young executives who are up and coming, rising into their career, and so it’s it’s multifaceted. Everything’s been word of mouth, and I don’t have a website. I started with one, I perhaps might go back to creating one. But for now, everything is pretty manageable. I just wear a lot of different hats and work through a lot of different projects, helping many different people across different platforms.

Michael Hingson  41:48

How do you keep it all together?

Cynthia Washington  41:53

Great question. I use a calendar. I write a lot of notes down. I have a very systematic approach to everything that I have going on. I’ve learned to say no and to prioritize what’s most important. I had an executive coach when I was in Silicon Valley and working in the Medicare realm of business and my executive coach brought so much value into being that sounding board for me and Springboarding My career that giving back in that same capacity is so rewarding for me. I find enjoyment out of it, and the busier I am, the more full I feel my life is. And so right now, I manage it all by writing it down and keeping it organized. You know, in my calendars, thankfully, there’s flexibility with all that I do, which allows me to be very agile and giving back in the level up with C dub work that I do.

Michael Hingson  43:21

Well, it sounds like when you had access to an executive coach, you were very observant about what they did, so that you could do that same sort of thing and pass it on. Because it sounds like you you took to heart the lessons you learned from that coach. Absolutely.

Cynthia Washington  43:40

I had the best executive coach. And you know, when I was on my deathbed, she reached out to me and cared for me even though I was no longer her client. You know, we had become friends through that relationship, and I want to be that person for someone else, and that’s why right now, I don’t have anyone on my team with me, and I don’t have an intention of scaling it At this point in time, because I try to, I to take on the workload with intention and purpose so that I can authentically lead and give back to help others grow and thrive within their realm of life, right?

Michael Hingson  44:46

Well, you have written a book. Tell us about that and what what it is, and anything you want to talk about,

Cynthia Washington  44:54

yeah, this is a book right here for those who. You are able to see

Michael Hingson  45:04

it, and it’s called Mind Matters.

Cynthia Washington  45:07

Yes, sir, Mind Matters. It’s the story of my life. It’s a memoir encompasses everything and an easy to read book. It encompasses my travels, my corporate climb and fall, my Columbia education and studies, how I overcame some big hurdles with a grind, with grit, mindset and mentality. My time in Hollywood, what I like to call the trifecta me, Eminem and Kobe, and my work, the music of Eminem and Mama mentality with those three things, you can achieve anything. And what else does it include? Oh, it just has some really fun tales of growing up in California. I and some principles, guiding principles I learned from Columbia University that I wanted to encapsulate into this book and share again to give back to others. It’s modestly priced on Amazon. You can buy it wherever books are sold. It’s I didn’t write it for fame or recognition. I respectfully share stories about my friends in Hollywood. Good and, yeah, it’s a fun a fun story. I released it a year ago, October 10, and did my first book launch release party, November 15. And so it’s really fun to see it become what it has, and to see its ripple effects throughout society.

Michael Hingson  47:32

What did you learn about you from writing the book?

Cynthia Washington  47:39

Oh, well, writing a book requires a lot of self discipline. I learned that I have lived a story rich with abundant blessings, and I learned that I have accomplished so much with having That spirit of gratitude. I grind it with grit, resilience, that has catapulted me into the space that I am living in now. However, it was also a very humbling experience as I wrote the book, I it healed me in some ways, because I had been in hiding for a year, and as much As I was sharing my life on social media, I was still afraid to live my life because I was in hiding, and so it helped me heal from that trauma, which is why I have it modestly priced, because if I can help someone else overcome something as traumatic that I have lived by sharing my story and giving hope through my story, then I want to put it out there. I’m not in it for money. I’m in it so I can help our society through this humanitarian effort, you know, and sharing a little bit about me might help someone in their time of need. So, yes, I love. Learned. I learned to heal, I learned to trust the process, and I learned who I am.

Michael Hingson  50:08

It makes a lot of sense. And I asked the question, having written three books and learning from all three of them, various things about me, but also just learning to have the discipline and to go into that place where you can create something that hopefully people in the world will appreciate. I think that’s that’s a really cool thing, and clearly you’ve done that.

Cynthia Washington  50:38

Yes, thank you, and you definitely can understand that, you know, you put your heart and soul into this book of creative mindfulness, and it’s truly rewarding to share it with other people. And I like to say my books wrapped with my daughter’s big thank you hug, because it’s wrapped in her artwork that she drew, that I have framed, and I thought it was a perfect cover for it. And it’s it’s really a blessing to have gone through the trauma, live through it, and for her to see this work of art, share my story and help others and her. Thank you. Hug around it is even a bigger form of love

Michael Hingson  51:44

you have won, and you mentioned it earlier, a she Peck she tech champion Impact Award. Tell us about that award, what it is, and a little bit more about why you won one and so on.

Cynthia Washington  51:58

Yes, so while at Columbia, I did the level up with CW work, I worked with Zions Bank, had the social media influencer role, and I aligned with a lot of great women and businesses throughout Park City, Salt Lake and silicon slopes, those women became friends and she Tech was founded by one of my friends, and I became involved in that about five years ago, as a mentor, a role model, an influencer, helping young girls learn that there is opportunity in The tech space. Technology space for women and girls learning and their worth, their their value and creating opportunities for them. And so through the social media aspect, I have been able to share to share the great work of she tech and women tech Council and some other brands that I’ve aligned with to help young girls see other women leaders actively working and living in these different capacities. So all of the work that I do goes hand in hand with this mentoring space and helping our youth see their potential. Chi Tech, I was one of 30 who received that award this year, I was humbly honored to be a recipient of the award. I knew the work I was doing was focused on my love to change the world for my daughter and make the world a better place for her, her friends and ultimately, all children. I just didn’t realize how far reaching my impact was until I received the email notifying me of this. Impact Award, and when I stood on stage with all these other champions, champions, champion champions, championing change and this trajectory of our world. It just reinforced all of the work I have done and the profound impact it’s having on our youth today, and it’s remarkable to like. I can’t, I can’t express the depth it has, because it’s so far reaching, and it’s something beyond my wildest dreams that I’ve created through my work, through all these different intersections of strategic marketing and social media brand work and leading by

Cynthia Washington  56:16

good and using my influence for good. And it’s just truly amazing to see that I’ve helped 1000s of teenage girls understand their potential, their value and their worth, knowing that there’s so many different possibilities in the tech space for them to learn, grow and do

Michael Hingson  56:47

well, congratulations on winning the award. That’s a that’s a cool thing, and obviously you’re making a big difference.

Cynthia Washington  56:57

Thank you so much. I’m still so humbled, and I keep having to ground myself because I never expected to be in this moment. I simply was a mom on a mission to change the trajectory for my daughter, and receiving this award was something I never expected, and I keep ground, grounding myself, because I just I’m so humbly honored to have received it, and to have come to this, this elevated level of where I’m at in my current life, by giving up everything, I became something so much bigger and better than I ever expected or or planned for myself, and it’s profound to me, and I just have to constantly ground myself and remind myself like that it’s it’s okay to be here.

Michael Hingson  58:17

That’s what gratitude can do, and that’s what gratitude obviously does for you, because you you clearly exhibit a lot of gratitude in in all that you say and all that you do. And I think that’s extremely important. People really should think a little bit more about gratitude than they then they typically do. But you know, it is something that that clearly you have put in the forefront of of your being. You do a lot with social media. And tell me a little bit more about about that as we move forward here and get close to wrapping up.

Cynthia Washington  58:57

Well, yes, I do do a lot on social media, but before I answer that question, you found me through social media, and I want you to share a little bit about how you discovered me knowing that you’re unable to see a lot of the content I create. So how were you able to find me? And then I’ll answer that question. Tell me what intrigued you

Michael Hingson  59:31

when you say not see the content, like, What do you mean?

Cynthia Washington  59:36

Well, you have a blindness, vision impairment, correct,

Michael Hingson  59:46

not an impairment, but that’s okay, but, but what is it that I don’t see exactly?

Cynthia Washington  59:52

How do you see my social media content for you to be able to find.

Michael Hingson  1:00:00

I use a piece of software that verbalizes whatever comes across the computer screen, so hearing the the text, listening to what your profile on LinkedIn says about you and so on, is all just as straightforward for me as it is for you, and to describe that in great detail would be like me asking you how you do what you do. It’s what we grow up learning. The reality is, blindness isn’t the problem. That’s why I said it’s not an impairment, because people always think about blindness as a visual impairment. Well, visually, I’m not different because I’m blind and I’m not impaired because I am blind, if, if the reality is impairment has nothing to do with it, and we really need to get away from thinking that someone is less than someone else because they may not have the same senses that that we do. And while I don’t necessarily have eyesight, I have other gifts that I’ve learned to maximize, and probably the greatest gift of all, is that I don’t happen to be light dependent like you are. The reality is that for you, when there’s a power failure or something that causes all the lights and everything to go out, you scramble looking for an iPhone or a smartphone or a flashlight or something to bring light in, because we spent a lot of time bringing light on demand. To you ever since the light bulb was invented, I don’t have that problem. The power goes out, doesn’t bother me a bit. The reality is we’ve got to get away from this idea of thing that somebody is impaired because they don’t have some things that we do. There are a lot of ways to get information, and eyesight is only one of them.

Cynthia Washington  1:01:48

I love that, and that’s exactly why I wanted you to explain that, because I think that’s super important as we discuss unstoppable mindset. I think that’s a critical necessity for society to learn and to know, and because you were able to find me using these great resources that you have and the work I’m putting forth intrigued you to bring me into this meeting with you. So I am, again, so grateful that we have this opportunity to collaborate in this space, bringing both our good works together to Oh, help level up awareness that there are no limits. We are unstoppable. Glasses shattering everywhere because of people like you and me who are doing this good work to change the trajectory of the world, and social media for me, has given me the opportunity to do what you do in this podcast.

Michael Hingson  1:03:14

If you want people to be able to reach out to you and interact with you, how best can they do that

Cynthia Washington  1:03:22

the like you did through LinkedIn is great. That’s how I do receive most of my work is through LinkedIn. People find me there and will message me through then, LinkedIn, what?

Michael Hingson  1:03:43

What’s your LinkedIn name or your house?

Cynthia Washington  1:03:47

Cynthia Washington. Okay, that’s easy, yes. Cynthia Washington, Park City, Salt Lake City, will get you to me. Another outlet is through Instagram. I’m little bit more hesitant to reply to the direct messages on Instagram. I do try to filter a lot of my content and screen things. So I do trust LinkedIn a little bit more. As far as the messaging component is concerned, also, I have provided you with my email which you’re happy I’m happy for you to share. Okay, so any of those three means will get you connected to me. I do not have a website. As I said, everything is organic, authentic and word of mouth. My Plate is really full, and so I like to be selective of the projects I bring on in hopes that they give back to society in one way or another. Lacher, I’m not doing it to chase every deal or get a bunch of free product. I do it with a very intentional Spirit giving back with gratitude that karmic effect goes a long way well.

Michael Hingson  1:05:18

I hope people will reach out. You clearly have a lot to offer, and I think you’ve you’ve given us a lot to think about today, which I appreciate a great deal. So thank you very much for that. I want to thank all of you who are listening or watching our podcast today, or maybe you’re doing both listening and watching. That’s okay too. I want to thank you for being here with us. Love to get your thoughts. If you have any messages or our ideas you want to pass along. Love it if you’d reach out to me. Michael, H, I m, I C, H, A, E, L, H i at accessibe, A, C, C, E, S, S, I B, e.com, you can and I would appreciate it if you would, wherever you’re listening or watching this podcast, give us a five star rating, and please give us a review. We really value your reviews highly, and I would appreciate it if you would do that. If you know of anyone Cynthia, you as well, who you think ought to be a guest on unstoppable mindset, please let us know. Introduce us. We’re always looking for people to come on to help show everyone that we’re all more unstoppable than we think we are. But again, Cynthia, I want to thank you for being here. This has been absolutely wonderful. Can you believe we’ve been doing this over an hour already?

Cynthia Washington  1:06:37

Oh no, not at all. Oh yeah. Well, I am so forever grateful again, and as we head into the holidays, just remind everyone to live with a spirit of gratitude, be kind to others. And there are no limits. It’s time to shatter those limits that we have created as barriers and Live limitless with an unstoppable mindset.

Michael Hingson  1:07:09

You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you’ll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you’re on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you’re there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.